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American Addiction Center – PokeHero

American Addiction Center

Campaign Name:

Campaign Description:
PokemonGo became wildly popular upon its release, however, soonafter there was a cause for concern because players were beginning to take unnecessary and dangerous risks just to catch Pokemon. In order to get people to play more responsibly, we decided to take a look at these risk takers in a different light by creating a fake recruitment campaign for the U.S. fire department called #PokeHeroes.

Art Directors: Yeon Sang Yoon, Joon Ho Ahn
Instructors: Sungkwon Ha, Jungho Michael Oh

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